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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Crisis Management
$99.00To begin this course, you will learn how to put the right people in place with a crisis management team and appropriate training. Then, you will learn how to identify and assess crisis risks, develop a response process, and gather appropriate resources. You will also learn how to respond to, document, and investigate crises; establish an emergency operations center; create a continuity plan; and recover from a crisis. -
Writing for the Web
$99.00This course will teach you how to design and structure web writing, create eye-catching headlines, develop user-friendly websites, add audio and video to your writing, and leverage search engine optimization to get noticed. -
Continuous Improvement with Lean
$99.00In this course, you will learn about developing continuous improvement strategies in the workplace using Lean methodology. The course focuses on the Identify Plan Execute Review cycle, and wraps up with an in-depth case study to help you practice what you have learned. -
Growth Hacking
$99.00In this one-day course, you will learn how to: identify the growth hacking mindset, recognize the differences between growth hacking and marketing, identify the customer need your business can fill, create and implement product placement and services to fit the need, learn and practice techniques of growth hacking, review and practice growth marketing strategies, identify the essentials of conversion and optimization, and create your own growth hacking plan. -
Online Tools for Small Business
$99.00At the end of this course, you will know about popular free online tools for small business owners, understand basic functions of Google Docs, Canva, Trello, Survey Monkey, and MailChimp, be able to select tools that meet or match your business needs, and know how to use these tools in your business. -
Meeting Management: The Art of Making Meetings Work
$99.00In this course, you will learn how to prepare for meetings, develop agendas, lead a meeting, differentiate between process and content, use facilitation skills in a meeting, and manage difficult participants.
