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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Developing a Training Needs Analysis
$99.00This course covers all the essential elements of a training needs analysis. The first step is using the ICE method to isolate problems, consult with stakeholders, and evaluate your options. Then, you can bring all of the information together into a training needs analysis that will convince readers to take action. -
Getting Stuff Done: Personal Development Boot Camp
$99.00To start this course, youll explore what personal efficiency is all about, as well as useful attitudes and skills that you might want to develop. Then, youll outline your vision statement, dreams, and goals. Next, youll learn about the 80/20 system, what characteristics your organizational system should have, how to design a functional workspace, and techniques for organizing your daily to-do items. Youll also learn how to set up and maintain information management systems (both physical and virtual), prioritize tasks, create routines, and tackle procrastination. Finally, youll learn how to get organized at home. -
Hiring for Success: Behavioral Interviewing Techniques
$99.00This course will take you through the hiring process from start to finish, including cost analysis, position profiles, finding candidates, screening resumes, testing candidates, interviewing (including different types of questions), evaluating responses, and reference checks. You will also learn about some of the problems commonly encountered in the hiring process and how to overcome them. -
Business Ethics for the Office
$99.00In this course, you will learn what the terms ethics, morals, and values mean. Then, you will learn about several different ethical frameworks, including Kohlbergs six stages, philosophical approaches, personal values, and codes of ethics. You will also learn how to avoid ethical dilemmas, make ethical decisions, handle common ethical dilemmas, and recover from mistakes. -
Promoting a Marketing Webinar
$99.00At the end of this course, you will be able to define the marketing objectives of your webinar, create an attendee avatar to connect with your target audience, create and use a lead magnet, develop a promotion strategy, explore the potential of a joint venture, and create a webinar marketing calendar. -
Conquering Your Fear of Speaking in Public
$99.00To begin this course, youll review some of the basics of communication. Then, youll learn how to make small talk, develop conversations, speak well, dress appropriately, and control nervousness. To wrap things up, youll learn how to handle specific scenarios, like meetings and sticky social situations.
