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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Crisis Management
$99.00To begin this course, you will learn how to put the right people in place with a crisis management team and appropriate training. Then, you will learn how to identify and assess crisis risks, develop a response process, and gather appropriate resources. You will also learn how to respond to, document, and investigate crises; establish an emergency operations center; create a continuity plan; and recover from a crisis. -
Continuous Improvement with Lean
$99.00In this course, you will learn about developing continuous improvement strategies in the workplace using Lean methodology. The course focuses on the Identify Plan Execute Review cycle, and wraps up with an in-depth case study to help you practice what you have learned. -
Microsoft Word Online: Inserting Objects
$99.00In this course you will learn how to add headers and footers to a document, insert footnotes and end notes, and insert, modify, and format tables. -
Microsoft Sway: Working with Text and Images
$99.00In this course you will learn how to format text, and add media to a Sway project. -
The Practical Trainer
$99.00In this course, you will learn what makes a successful trainer and a successful training program. You will also learn about adult learning principles, the learning process, Kolbs experiential learning cycle, and learning styles. Youll even complete an assessment to help you identify your training preferences. Then, you will learn how to apply the learning cycle to assess needs, develop a program outline, choose training methods, design learning sequences, add some fun and games, and launch the program. You will also learn tips for delivering your program and managing difficult participants. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams KM Process Framework, Gamble and Blackwells knowledge management matrix, Bothas process model, and Nonaka and Takeuchis spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well. -
Growth Hacking
$99.00In this one-day course, you will learn how to: identify the growth hacking mindset, recognize the differences between growth hacking and marketing, identify the customer need your business can fill, create and implement product placement and services to fit the need, learn and practice techniques of growth hacking, review and practice growth marketing strategies, identify the essentials of conversion and optimization, and create your own growth hacking plan. -
Successfully Managing Change
$99.00This course covers how to manage and cope with change and how to help those around you, too. Topics explored include understanding, accepting and reacting to change; and strategies for assisting with change to be accepted and implemented in the workplace.
