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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Cannabis and the Workplace
$99.00In this course, you are going to learn about cannabis, its effects on the individual, and the potential impact in the workplace. You will consider medical cannabis, the rights and obligations of employees and employers, and the intervention process as you deal proactively by having a comprehensive drug and alcohol policy. -
Building a Consulting Business
$99.00This course will guide you along your journey to starting your own consulting business. It will take a look at important components such as business plans and marketing plans while touching on networking and important documents you need to consider. -
Call Center Training: Sales and Customer Service Training for Call Center Agents
$99.00In this course, you will learn how to present yourself appropriately on the telephone. You will also learn tips for saying no, giving bad news, selling on the phone, overcoming objections, dealing with difficult customers, taking messages, and managing voice mail. We will also share a basic telephone script that you can customize. -
Digital Transformation
$99.00This course aims to define digital transformation, and provide an understanding of why it matters, as well as take a look at businesses that are successfully undertaking this change. It will also help you begin developing a digital strategy for your own company. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams KM Process Framework, Gamble and Blackwells knowledge management matrix, Bothas process model, and Nonaka and Takeuchis spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well. -
Social Selling for Small Businesses
$99.00In this course, you will learn about the attributes of social selling, you will learn how to explore social selling can generate business leads, how to apply social selling strategies of relevance in social media. You will also develop an understanding of the power of leveraging different platforms and how to measure results. -
Developing a Training Needs Analysis
$99.00This course covers all the essential elements of a training needs analysis. The first step is using the ICE method to isolate problems, consult with stakeholders, and evaluate your options. Then, you can bring all of the information together into a training needs analysis that will convince readers to take action.
