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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Continuous Improvement with Lean
$99.00In this course, you will learn about developing continuous improvement strategies in the workplace using Lean methodology. The course focuses on the Identify Plan Execute Review cycle, and wraps up with an in-depth case study to help you practice what you have learned. -
Developing a High Reliability Organization
$99.00You will learn what constitutes a High Reliability Organization (HRO), the principles behind high reliability and take a look at a real life disaster that could have benefitted from those principles. -
Promoting a Marketing Webinar
$99.00At the end of this course, you will be able to define the marketing objectives of your webinar, create an attendee avatar to connect with your target audience, create and use a lead magnet, develop a promotion strategy, explore the potential of a joint venture, and create a webinar marketing calendar. -
Balanced Scorecard Basics
$99.00You will begin this course by learning what the balanced scorecard is and what types of organizations it is most useful for. Then, you will review some sample scorecards, strategy maps, and tactical action plans. You will also learn how to develop your organizations mission, vision, and values (which form the basis for the balanced scorecard); a project vision statement; plans to implement the scorecard; and balanced scorecard teams. -
Generation Gap: Closing the Gap in the Workplace
$99.00During this course, you will consider whether defining the actual limits of each generation is most important, or whether the merits of people within the context of employment is the bigger issue. You will learn about the various types of generations and how human resource practices can bridge the gap. -
Project Management: All You Need to Know
$99.00Upon completion of this course you will have developed valuable new skills that will allow you to competently manage a project. You will come away from this course knowing about project management basics and how to being project planning. You will learn about the project life cycle and project planning documents. Youll learn about communications and how to deal changes and project tracking and also how to conduct status meetings. The course wraps up with a look at closing your project.
