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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Business Succession Planning: Developing and Maintaining a Succession Plan
$99.00This course will teach you how to develop and maintain a succession plan with the SUCCESS model, which includes developing a system, identifying resources, creating risk assessments, developing action plans, implementing those plans, and evaluating the results. -
Marketing and Sales
$99.00In this course, you will learn effective, low-cost, and non-cost strategies to improve sales, develop your companys image, and build your bottom line. -
Working with the Media: Creating a Positive Working Relationship
$99.00You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, youre going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one. -
GDPR Readiness: Getting the Message Out
$99.00In this one-day course, you will learn: about internal communication methods, about privacy training, and promoting a good privacy culture,about the elements of a good customer privacy policy, how to write and design a cookie banner disclaimer for your website, and how to design a privacy-compliant web form.
