After you complete this course, you will be able to, define creativity, identify the characteristics of a creative person, develop your creativity, understand the importance of creativity in the workplace, identify the benefits of creativity in the workplace, examine creative corporate cultures, foster creativity in the workplace, and apply brainstorming techniques.

In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.