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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Marketing and Sales
$99.00In this course, you will learn effective, low-cost, and non-cost strategies to improve sales, develop your companys image, and build your bottom line. -
Creating a Google AdWords Campaign
$99.00In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. -
Becoming Management Material
$99.00After you complete this course, you will be able to define your role as a manager and identify how that role differs from other roles you have had, understand the management challenge and the new functions of management discover how you can prepare for and embrace the forces of change, identify ways to get you and your workspace organized and get a jump on the next crisis, identify your leadership profile and explore ways to use this knowledge to improve your success as a manager, enhance your ability to communicate with others in meetings and through presentations, and create an action plan for managing your career success. -
Appreciative Inquiry
$99.00In this course you will learn about the appreciative inquiry process. To begin, youll explore its fundamental principles and the 4-D model. Youll also get a hands-on look at the appreciative inquiry interview guide and start considering how this powerful tool could make a difference in your organization. -
Beyond Workplace Politics: Using Social and Emotional Competencies
$99.00Upon completing this course you will have developed the skills that will allow you to cope with workplace politics which crop up in every workplace where there is more than one person. You will learn exactly what workplace politics are and then delve into learning lessons from social and emotional intelligence. The course takes you along through a look at self-awareness, self-management and into social awareness. Your learning journey continues with consideration of good relationship skills, responsible decision making and wraps up with a chance for you to create your own workplace philosophy. -
Hiring for Success: Behavioral Interviewing Techniques
$99.00This course will take you through the hiring process from start to finish, including cost analysis, position profiles, finding candidates, screening resumes, testing candidates, interviewing (including different types of questions), evaluating responses, and reference checks. You will also learn about some of the problems commonly encountered in the hiring process and how to overcome them.
