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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Business Succession Planning: Developing and Maintaining a Succession Plan
$99.00This course will teach you how to develop and maintain a succession plan with the SUCCESS model, which includes developing a system, identifying resources, creating risk assessments, developing action plans, implementing those plans, and evaluating the results. -
Working with the Media: Creating a Positive Working Relationship
$99.00You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, youre going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one. -
Hiring for Success: Behavioral Interviewing Techniques
$99.00This course will take you through the hiring process from start to finish, including cost analysis, position profiles, finding candidates, screening resumes, testing candidates, interviewing (including different types of questions), evaluating responses, and reference checks. You will also learn about some of the problems commonly encountered in the hiring process and how to overcome them. -
Conducting Accurate Internet Research
$99.00This course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web. -
Giving Effective Feedback
$99.00In this course, you will learn about the essential elements of feedback, important communication techniques, and a framework for informal and formal feedback. Youll also learn some tips for receiving feedback.
