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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Business Process Management
$99.00To begin this course, you will learn about business process management and three related skill areas: business analysis, enterprise content management, and business process re-engineering. Then, you will work through the five stages of the business process life cycle: vision, design, modeling, execution, monitoring, and optimization. Tools such as automation, business rules, workflow engines, what-if analysis, process mining, business activity monitoring, the balanced scorecard, Lean, and Six Sigma are also covered. -
Logistics and Supply Chain Management
$99.00In this course you will learn about supply chains and logistics, various integration models, supply chain flows, who is who in a supply chain, as well as drivers and ways to optimize them. You will also gain an insight on other crucial points such as aligning your business and supply chain strategies, how to get the most out of your data, how to troubleshoot any problems that crop up and ways to develop your supply chain. -
Orientation Handbook: Getting Employees Off to a Good Start
$99.00In this course, you will learn why orientation is so important. You will learn about the four components of employee commitment as well as the commitment curve. You will also learn how to develop successful orientation and training programs. -
Budgets and Managing Money
$99.00To start this course, you will review the fundamentals of finance (including basic terms, generally accepted accounting principles, and financial roles in an organization). Then, you will learn about different types of budgets and a six-step budgeting process. You will also learn how to monitor budgets, perform basic ratio analysis, and compare investment opportunities. -
Creating a Google AdWords Campaign
$99.00In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. -
Workplace Violence: How to Manage Anger and Violence in the Workplace
$99.00In this course, you will learn a nine-stage plan to help organizations prevent violence. You will also learn how to respond to violent incidents, manage anger, and implement design and hiring practices that will keep employees safe. -
Social Selling for Small Businesses
$99.00In this course, you will learn about the attributes of social selling, you will learn how to explore social selling can generate business leads, how to apply social selling strategies of relevance in social media. You will also develop an understanding of the power of leveraging different platforms and how to measure results.
