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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Budgets and Managing Money
$99.00To start this course, you will review the fundamentals of finance (including basic terms, generally accepted accounting principles, and financial roles in an organization). Then, you will learn about different types of budgets and a six-step budgeting process. You will also learn how to monitor budgets, perform basic ratio analysis, and compare investment opportunities. -
From Boss to Leader
$99.00After completing this course, participants will know the characteristics of bad bosses and good leaders, understand how those who hold management positions can develop into good leaders, know the elements of leading by example, understand the importance of good communication and effective feedback, and know how to use emotional intelligence.
