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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Kickstarting Your Business with Crowdsourcing
$99.00This course will show you how to leverage all types of crowdsourcing (including microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding) to kickstart your business growth. -
Writing for the Web
$99.00This course will teach you how to design and structure web writing, create eye-catching headlines, develop user-friendly websites, add audio and video to your writing, and leverage search engine optimization to get noticed. -
Balanced Scorecard Basics
$99.00You will begin this course by learning what the balanced scorecard is and what types of organizations it is most useful for. Then, you will review some sample scorecards, strategy maps, and tactical action plans. You will also learn how to develop your organizations mission, vision, and values (which form the basis for the balanced scorecard); a project vision statement; plans to implement the scorecard; and balanced scorecard teams. -
Building a Brand on Social Media
$99.00In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan. -
Developing Your Executive Presence
$99.00This course is going to provide you with the boost you might need to get the most out of your inter-personal skills as you develop yourself into an executive with presence that will be the marvel of your coworkers and others you meet. It will help you consider the first impressions you make on others, your interpersonal skills, your speaking and listening skills, plus sharpens your leadership skills. -
Employee Accountability
$99.00You will begin this course by exploring what accountability is all about and some recent events that have caused people to look at accountability more closely. Then, youll learn ways to build accountability and ownership in your organization and make yourself more accountable. Supporting skills, like goal setting, feedback, and delegation, are also covered. -
Developing a Safety Procedures Manual
$99.00This course helps you craft a usable manual for your workplace, or for whatever situation you require one. You will learn about safety procedures and safety procedures templates. Also, this course introduces you to how to organize the steps in a procedure and construct a flowchart. Brainstorming allows you to gather information and you will also look at guidelines for writing procedures and learn about communication aids. -
Writing Reports and Proposals
$99.00To begin this course, you will learn about the four stages of report writing: investigating, planning, writing, and revising. Youll also learn about the ten steps of proposal writing, as well as using headings, adding visual aids, writing persuasively, and sourcing material.
