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Creating a Google AdWords Campaign
$99.00In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. -
Building a Consulting Business
$99.00This course will guide you along your journey to starting your own consulting business. It will take a look at important components such as business plans and marketing plans while touching on networking and important documents you need to consider. -
Developing a High Reliability Organization
$99.00You will learn what constitutes a High Reliability Organization (HRO), the principles behind high reliability and take a look at a real life disaster that could have benefitted from those principles. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams KM Process Framework, Gamble and Blackwells knowledge management matrix, Bothas process model, and Nonaka and Takeuchis spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well. -
Online Tools for Small Business
$99.00At the end of this course, you will know about popular free online tools for small business owners, understand basic functions of Google Docs, Canva, Trello, Survey Monkey, and MailChimp, be able to select tools that meet or match your business needs, and know how to use these tools in your business. -
Conducting Accurate Internet Research
$99.00This course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web. -
Prospecting for Leads Like a Pro
$99.00This course will teach you how to identify your target market, use a prospect dashboard, and set goals. You will also learn how to find prospects through networking, trade shows, lost accounts, and cold calls. -
Creating a Workplace Wellness Program
$99.00To begin this course, you will consider the benefits of workplace wellness programs. Then, you will learn how to create a wellness committee, outline a wellness program, gather support for it, perform appropriate research (including a needs analysis), design an appropriate package, and get buy-in for it. You will also learn how to implement the wellness program, evaluate how it is doing, and present the results in a tangible manner. -
Marketing and Sales
$99.00In this course, you will learn effective, low-cost, and non-cost strategies to improve sales, develop your companys image, and build your bottom line. -
Branding: Creating and Managing Your Corporate Brand
$99.00This course will get you started on the road to creating a perfect brand. Youll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive. -
Social Selling for Small Businesses
$99.00In this course, you will learn about the attributes of social selling, you will learn how to explore social selling can generate business leads, how to apply social selling strategies of relevance in social media. You will also develop an understanding of the power of leveraging different platforms and how to measure results.
