-
Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
GDPR Readiness: Creating a Data Privacy Plan
$99.00After completion of this course, you should be able to explain what a data privacy plan will include, know the important terminology and legislation regarding data privacy, map the flow of data in an organization visually, understand and write an information request procedure, develop an internal data handling procedure, understand and write a data security policy, understand and write a personal data protection policy, adapt your current client privacy policy, develop a data breach procedure, decide on training solutions for data privacy, know the other necessary pieces of the data privacy plan and help your organization write, implement, and review a data privacy plan. -
Working with the Media: Creating a Positive Working Relationship
$99.00You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, youre going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one. -
Communication Strategies
$99.00This course will teach you all about the various aspects of communication. You will learn about asking questions, probing for information, active listening, and body language. Supporting skills are also covered, such as self-esteem, building relationships with others, and assertiveness. -
Budgets and Managing Money
$99.00To start this course, you will review the fundamentals of finance (including basic terms, generally accepted accounting principles, and financial roles in an organization). Then, you will learn about different types of budgets and a six-step budgeting process. You will also learn how to monitor budgets, perform basic ratio analysis, and compare investment opportunities.
