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Promoting a Marketing Webinar
$99.00At the end of this course, you will be able to define the marketing objectives of your webinar, create an attendee avatar to connect with your target audience, create and use a lead magnet, develop a promotion strategy, explore the potential of a joint venture, and create a webinar marketing calendar. -
Risk Management
$99.00In this course, you will learn about the seven Rs and four Ts that traditionally represent the key activities of risk management. This will give you a framework that you can customize for a single project, a department, or an entire company. -
Entrepreneurship 101
$99.00In this course, youll learn the basics of entrepreneurship. You will learn how to find and evaluate business ideas, flesh out those ideas by developing value propositions and financial projections, consider your ownership options, prepare the appropriate documents (including a business plan, pitch deck, and white papers), and gather funding for your business. Youll also learn the steps of developing, testing, marketing, and launching a product or service. To wrap things up, youll learn how to grow your business and become an entrepreneurial leader. -
Communications for Small Business Owners
$99.00If you are new to the communications highway, this course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components. -
Critical Thinking
$99.00In this course, youll learn what critical thinking is all about, what characteristics a critical thinker has, and what skills you may want to work on. Then, youll work your way through a seven-step critical thinking model. Supporting skills, such as asking good questions, applying common sense, and thinking creatively, are also covered. -
Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.
