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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Developing a Training Needs Analysis
$99.00This course covers all the essential elements of a training needs analysis. The first step is using the ICE method to isolate problems, consult with stakeholders, and evaluate your options. Then, you can bring all of the information together into a training needs analysis that will convince readers to take action. -
Body Language: Reading Body Language as a Sales Tool
$99.00In this course, you will learn how to interpret personal space, gestures, facial expressions, body movements, and posture. Youll also learn how to send the right message with body language, dress, and personal interactions. -
Building a Brand on Social Media
$99.00In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan. -
Telemarketing: Using the Telephone as a Sales Tool
$99.00In this course, you will learn how to communicate effectively over the telephone, develop your personal telemarketing script, and close a sale. Youll also learn how telemarketing can add to your sales strategy. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams KM Process Framework, Gamble and Blackwells knowledge management matrix, Bothas process model, and Nonaka and Takeuchis spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well.
