In this course, youll learn what a brand is and how you can leverage it to make a personal impact. Youll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). Youll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.

To start this course, youll explore what personal efficiency is all about, as well as useful attitudes and skills that you might want to develop. Then, youll outline your vision statement, dreams, and goals. Next, youll learn about the 80/20 system, what characteristics your organizational system should have, how to design a functional workspace, and techniques for organizing your daily to-do items. Youll also learn how to set up and maintain information management systems (both physical and virtual), prioritize tasks, create routines, and tackle procrastination. Finally, youll learn how to get organized at home.

You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, youre going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.