This course will guide you along your journey to starting your own consulting business. It will take a look at important components such as business plans and marketing plans while touching on networking and important documents you need to consider.

This course provides an overview of the various factors that a business must consider before going global. Students will also begin considering how they can expand their business to the global marketplace using a variety of planning techniques. We strongly recommend that participants complete our Entrepreneurship 101 and Basic Business Management programs before taking this course.

This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.

If you are new to the communications highway, this course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.