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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Growth Hacking
$99.00In this one-day course, you will learn how to: identify the growth hacking mindset, recognize the differences between growth hacking and marketing, identify the customer need your business can fill, create and implement product placement and services to fit the need, learn and practice techniques of growth hacking, review and practice growth marketing strategies, identify the essentials of conversion and optimization, and create your own growth hacking plan. -
Microsoft Excel Online: Working with Data
$99.00In this course you will learn how to use formulas and functions, work with data, rows, and columns, and sort and filter data. -
Managing Difficult Conversations
$99.00This course will give you an eight-step process for a difficult conversation, as well as some things to consider when deciding to have the conversation (such as your desired outcome, the time and place, and how to stay safe). Youll also learn how to speak persuasively, ask good questions, and listen actively. -
Microsoft Sway: Working with Text and Images
$99.00In this course you will learn how to format text, and add media to a Sway project. -
Introduction to HTML and CSS Coding Part 2: How to Position Content
$99.00In this course, you will learn about positioning content with floats, clearing and containing floats, positioning with inline-block, and clearing white-space when using inline-block. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams KM Process Framework, Gamble and Blackwells knowledge management matrix, Bothas process model, and Nonaka and Takeuchis spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well.
