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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
The Practical Trainer
$99.00In this course, you will learn what makes a successful trainer and a successful training program. You will also learn about adult learning principles, the learning process, Kolbs experiential learning cycle, and learning styles. Youll even complete an assessment to help you identify your training preferences. Then, you will learn how to apply the learning cycle to assess needs, develop a program outline, choose training methods, design learning sequences, add some fun and games, and launch the program. You will also learn tips for delivering your program and managing difficult participants. -
Influence and Persuasion
$99.00In this course, you will learn how to speak persuasively, communicate with confidence, build rapport, develop a strong presentation, and leverage storytelling. Youll also receive an introduction to basic neuro linguistic programming techniques. -
Business Process Management
$99.00To begin this course, you will learn about business process management and three related skill areas: business analysis, enterprise content management, and business process re-engineering. Then, you will work through the five stages of the business process life cycle: vision, design, modeling, execution, monitoring, and optimization. Tools such as automation, business rules, workflow engines, what-if analysis, process mining, business activity monitoring, the balanced scorecard, Lean, and Six Sigma are also covered. -
Giving Effective Feedback – Free
$99.00In this course, you will learn about the essential elements of feedback, important communication techniques, and a framework for informal and formal feedback. Youll also learn some tips for receiving feedback. -
Meeting Management: The Art of Making Meetings Work
$99.00In this course, you will learn how to prepare for meetings, develop agendas, lead a meeting, differentiate between process and content, use facilitation skills in a meeting, and manage difficult participants. -
Project Management Training: Understanding Project Management
$99.00This in-depth course will take you through all aspects of project management. First, you will consider what a project is and what a project manager does. Then, you will work through the four stages of the project life cycle: conceptual, planning, execution, and termination. You will also learn some supporting skills, like teamwork, communication, and presentation. -
Promoting a Marketing Webinar
$99.00At the end of this course, you will be able to define the marketing objectives of your webinar, create an attendee avatar to connect with your target audience, create and use a lead magnet, develop a promotion strategy, explore the potential of a joint venture, and create a webinar marketing calendar. -
Telemarketing: Using the Telephone as a Sales Tool
$99.00In this course, you will learn how to communicate effectively over the telephone, develop your personal telemarketing script, and close a sale. Youll also learn how telemarketing can add to your sales strategy. -
Critical Thinking
$99.00In this course, youll learn what critical thinking is all about, what characteristics a critical thinker has, and what skills you may want to work on. Then, youll work your way through a seven-step critical thinking model. Supporting skills, such as asking good questions, applying common sense, and thinking creatively, are also covered. -
Continuous Improvement with Lean
$99.00In this course, you will learn about developing continuous improvement strategies in the workplace using Lean methodology. The course focuses on the Identify Plan Execute Review cycle, and wraps up with an in-depth case study to help you practice what you have learned. -
Global Business Strategies
$99.00This course provides an overview of the various factors that a business must consider before going global. Students will also begin considering how they can expand their business to the global marketplace using a variety of planning techniques. We strongly recommend that participants complete our Entrepreneurship 101 and Basic Business Management programs before taking this course.
