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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Building Better Teams
$99.00After you complete this course, you will be able to understand the value of working as a team, develop team norms, ground rules, and team contracts ,identify your team player style and how it can be used effectively with your own team, build team trust, identify the stages of team development and how to help a team move through them, recognize the critical role communication skills will play in building and maintaining a team atmosphere, and identify ways that team members can be involved and grow in a team setting. -
Balanced Scorecard Basics
$99.00You will begin this course by learning what the balanced scorecard is and what types of organizations it is most useful for. Then, you will review some sample scorecards, strategy maps, and tactical action plans. You will also learn how to develop your organizations mission, vision, and values (which form the basis for the balanced scorecard); a project vision statement; plans to implement the scorecard; and balanced scorecard teams.
