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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Business Process Management
$99.00To begin this course, you will learn about business process management and three related skill areas: business analysis, enterprise content management, and business process re-engineering. Then, you will work through the five stages of the business process life cycle: vision, design, modeling, execution, monitoring, and optimization. Tools such as automation, business rules, workflow engines, what-if analysis, process mining, business activity monitoring, the balanced scorecard, Lean, and Six Sigma are also covered. -
Using Activities to Make Training Fun
$99.00In this course, you will explore different types of games, including icebreakers, energizers, simulations, and case studies. You will also learn how to get buy-in, deal with reluctant participants, troubleshoot games, and create your own games. To top things off, we will give you four activities that you can customize and re-use in your own training sessions. -
Measuring Training Results
$99.00In this course, you will learn how to measure training results using Donald Kirkpatricks four-level evaluation model. You will also learn about essential tools and techniques, including cost-benefit analysis and return on investment. -
Managing the Virtual Workplace
$99.00This course will teach managers and supervisors how to prepare employees for the virtual workplace, create telework programs, build virtual teams, leverage technology, and overcome cultural barriers. -
Working Smarter: Using Technology to Your Advantage
$99.00In this course, youll learn how to use technology to your advantage. Computers, various types of applications, software purchases, technical training, IT budgets, security, privacy, usage policies, ergonomics, instant messaging, and telecommuting are all covered. -
Promoting a Marketing Webinar
$99.00At the end of this course, you will be able to define the marketing objectives of your webinar, create an attendee avatar to connect with your target audience, create and use a lead magnet, develop a promotion strategy, explore the potential of a joint venture, and create a webinar marketing calendar.
