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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Creating a Google AdWords Campaign
$99.00In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. -
Mobbing in the Workplace
$99.00After this course, you will be able to identify mobbing and how it differs from individual bullying, know why and how it occurs, know how it impacts the person targeted and the organization, know what actions to take if you are being mobbed, know how to avoid targeting someone, and know what action to take as an organization to stop mobbing before it starts -
Identifying and Combatting Fake News
$99.00After you complete this course you will be able to: define fake news, recognize the difference between fake news and objective reporting, understand the impacts of fake news on your organization, examine proactive strategies and how they work, learn reactive strategies and why they are essential, discover opportunities for promotion and growth within fake news , and create your own fake news action plan. -
Developing Your Training Program
$99.00After you complete this course, you will be able to: Describe the essential elements of a training program, apply different methodologies to program design, demonstrate skills in preparation, research, and delivery of strong content, explain an instructional model, and create a training program proposal. -
Creative Thinking and Innovation
$99.00In this course, you will identify ways to develop your creative side and build a creative environment. Youll also learn a basic problem-solving process, individual creative thinking tools (such as the RAP model, shoe swap technique, mind mapping, metaphors, and toys), and team-based creative thinking tools (such as brainstorming, brainwriting, rolestorming, the stepladder technique, and slip writing). -
Personal Brand: Maximizing Personal Impact
$99.00In this course, youll learn what a brand is and how you can leverage it to make a personal impact. Youll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). Youll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.
