-
Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams KM Process Framework, Gamble and Blackwells knowledge management matrix, Bothas process model, and Nonaka and Takeuchis spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well. -
Working Smarter: Using Technology to Your Advantage
$99.00In this course, youll learn how to use technology to your advantage. Computers, various types of applications, software purchases, technical training, IT budgets, security, privacy, usage policies, ergonomics, instant messaging, and telecommuting are all covered. -
Creating a Google AdWords Campaign
$99.00In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. -
Microsoft OneNote Online: Working with Notes, Part Two
$99.00In this course you will learn how to use tags and symbols, add handwritten text to a note, and use OneNotes highlighting tools. -
Safety in the Workplace
$99.00This course will teach you how to create a safety culture in your organization by developing a safety committee, identifying and resolving hazards, taking proactive safety measures, developing a safety plan, and reviewing your safety program. You will also learn how to respond to, document, and investigate safety incidents. -
Business Etiquette: Gaining That Extra Edge
$99.00In this course, youll learn all about business etiquette. First, you will learn tips for meeting new people, which includes a good handshake, knowing how to handle business cards, making small talk, remembering names, and crafting a good first impression. Then, youll learn how to dress for success, dine with confidence, and present yourself well on the phone and via e-mail.
