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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Employee Dispute Resolution: Mediation through Peer Review
$99.00In this course, you will learn about the peer review process, which includes a statement being filed, gathering evidence, creating the peer review panel, conducting the peer review hearing, and making a decision. -
Coaching and Mentoring
$99.00In this course, you will learn how coaching and mentoring differ from each other. You will also learn the key aspects of each skill as well as supporting skills (such as goal setting, communication, feedback techniques, and adult learning principles). -
Design Thinking: An Introduction
$99.00This course is designed to get you started using design thinking to solve problems more creatively. You will better understand problems from the customer's perspective as you apply different brainstorming techniques to identify innovative ideas. You will be able to use effective design research through use of prototypes and testing to test your ideas and keep your design ideas moving forward. Upon completion you will be ready to take on your next project using a design thinking process. -
Writing a Business Plan
$99.00In this course, you will learn the essential steps for creating a business plan, including creating a first draft; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. -
Honing and Delivering Your Message
$99.00Learn how to clarify your message and how to present it, successfully communicate your message, and ensure your listeners hear what you want to get across to them with the Honing and Delivering Your Message course. -
Intrapreneurship
$99.00In this course, youll learn what intrapreneurship is all about. You will learn about the history and culture of intrapreneurship and assess your own intrapreneurial qualities. Youll also explore different ways that you can contribute to the intrapreneurial process. As well, youll learn how to develop, screen, sell, and implement your ideas. -
Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Online Tools for Small Business
$99.00At the end of this course, you will know about popular free online tools for small business owners, understand basic functions of Google Docs, Canva, Trello, Survey Monkey, and MailChimp, be able to select tools that meet or match your business needs, and know how to use these tools in your business.
