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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Digital Transformation
$99.00This course aims to define digital transformation, and provide an understanding of why it matters, as well as take a look at businesses that are successfully undertaking this change. It will also help you begin developing a digital strategy for your own company. -
Promoting a Marketing Webinar
$99.00At the end of this course, you will be able to define the marketing objectives of your webinar, create an attendee avatar to connect with your target audience, create and use a lead magnet, develop a promotion strategy, explore the potential of a joint venture, and create a webinar marketing calendar. -
Coaching and Mentoring
$99.00In this course, you will learn how coaching and mentoring differ from each other. You will also learn the key aspects of each skill as well as supporting skills (such as goal setting, communication, feedback techniques, and adult learning principles). -
Orientation Handbook: Getting Employees Off to a Good Start
$99.00In this course, you will learn why orientation is so important. You will learn about the four components of employee commitment as well as the commitment curve. You will also learn how to develop successful orientation and training programs. -
Workplace Harassment: What It Is and What to Do About It
$99.00After completing this course, you will be able to identify acceptable and unacceptable behavior in the workplace, apply the benefits of harassment training, define the various types of harassment, assist in the creation of a harassment policy, understand ways to prevent and protect yourself from harassment, know what to do if you are the target of harassment or are accused of harassment, understand the complaint process, and how to help your workplace adjust after a harassment incident.
