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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Microsoft Excel Online: Getting Started
$99.00In this course you will learn how to use formulas and functions, work with data, rows, and columns, and sort and filter data. -
Creating Winning Proposals
$99.00In this course, you will learn how to locate potential funders and how to match funders interests with organizational needs. Along the way you will also learn the basic elements of proposal writing for not-for-profit organizations and learn to understand the process for successful proposal writing and how to build effective relationships with funders. -
Orientation Handbook: Getting Employees Off to a Good Start
$99.00In this course, you will learn why orientation is so important. You will learn about the four components of employee commitment as well as the commitment curve. You will also learn how to develop successful orientation and training programs. -
Business Succession Planning: Developing and Maintaining a Succession Plan
$99.00This course will teach you how to develop and maintain a succession plan with the SUCCESS model, which includes developing a system, identifying resources, creating risk assessments, developing action plans, implementing those plans, and evaluating the results. -
Code of Conduct: Setting the Tone for Your Workplace
$99.00Over the duration of this course, you will learn the whys and whats of a workplace code of conduct. You learn why they are needed, who they apply to, how to develop and implement one, and how to train employees on it. -
Managing Difficult Conversations
$99.00This course will give you an eight-step process for a difficult conversation, as well as some things to consider when deciding to have the conversation (such as your desired outcome, the time and place, and how to stay safe). Youll also learn how to speak persuasively, ask good questions, and listen actively. -
Creating a Google AdWords Campaign
$99.00In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. -
Social Selling for Small Businesses
$99.00In this course, you will learn about the attributes of social selling, you will learn how to explore social selling can generate business leads, how to apply social selling strategies of relevance in social media. You will also develop an understanding of the power of leveraging different platforms and how to measure results. -
Digital Transformation
$99.00This course aims to define digital transformation, and provide an understanding of why it matters, as well as take a look at businesses that are successfully undertaking this change. It will also help you begin developing a digital strategy for your own company.
